With slogan “Win booth, win election”, strategy prepared at Congress state committee meeting
New Delhi.
North West Lok Sabha seat has become an ardently contested seat in Delhi. The main reason behind this is the Congress candidate Dr. Udit Raj, who is systematically organising and enabling booth management for his constituency’s booths with officers and workers. His strategy is to ensure that the party competes strongly at the ground level in the elections. The party’s top leadership has also reiterated that winning booths means winning elections. Accordingly, a meeting was held on Thursday with booth-level officials.
It should be noted that to win this seat, in-charge Deepak Babaria had advised Dr. Udit Raj to contest with a new formula at the booth level. For outlining this strategy, Dr. Udit Raj organized a meeting on Thursday with Delhi Congress war room officials and discussed with various officers a new strategy for booth-level management. It is believed that this strategy will first be implemented in North West Delhi, and then effectively applied in other constituencies in the future. In this, the responsibility of block-level agents will be crucial, and it can work as a masterstroke for Congress against BJP. It will also ensure that every old worker who is not in contact is also connected with the Congress organization. Present at the war room meeting were war room chairman Rajesh Garg, vice chairman Rajiv Sharma, North West Delhi Lok Sabha desk in-charge Ravindra Kochar, and Sant Kumar Shukla.
During the meeting, Dr. Udit Raj said, “I have been in dialogue with local workers regarding booth-level management for the past month. We have instructed all Congress workers to work together with ‘AAP’ workers at the booth level. Through this collaboration, voting can be peaceful and in large numbers. Workers are being trained to ensure identification of voters and to keep a special eye on EVMs.”
He said, “In addition, work has also begun at the micro-level to realize the goal of ensuring victory. Booth-level workers are being encouraged to repeatedly get voters to vote for the party and the candidate. Along with this, party agents are also being appointed at polling booths during voting time. Efforts are being made to disseminate the party’s promotional material amongst all the voters. There is strong public support for our coalition. But for this support to translate into votes, it is essential to implement this master plan correctly.”
Prateeksha Kumari is a journalist and strategic communications professional specialising in digital journalism, political reporting, and public affairs. Her work focuses on grassroots issues, governance, and civic developments, with an emphasis on clarity, accuracy, and narrative-driven reporting.
She holds a Master’s degree in Journalism and Mass Communication from Himachal Pradesh University, Shimla and has qualified the UGC-NET examination, reflecting her academic grounding in media studies and communication research. Her reporting spans politics, public policy, health, education, and socio-economic issues, and she is experienced in bilingual (Hindi and English) content creation tailored to diverse audiences.
Alongside her journalistic work, she brings experience in political communication and public relations, where she has contributed to campaign messaging, media outreach, and narrative building. She has worked on integrated communication strategies across print and digital platforms, combining editorial judgment with audience insight and data-led content approaches.