Kaayu Rituals introduces Lung Aayu, a nine-ingredient herbal formulation inspired by traditional Ayurvedic practices and respiratory wellness
New Delhi: Ayurvedic wellness brand Kaayu Rituals has introduced Lung Aayu, a nine-ingredient herbal formulation designed around traditional ingredients associated with respiratory wellness. The launch comes as air pollution continues to draw attention to respiratory health in Indian cities.
The brand said the product combines traditional Ayurvedic knowledge with a format suited to contemporary self-care. Each capsule contains Vasaka extract, Amla extract, Haldi, Tulsi, Pushkarmool, Yashtimadhu, Pine bark, Pippali extract and Mullein extract.
Several of these ingredients, including Vasaka, Tulsi, Amla and Yashtimadhu, have a history of use in traditional wellness practices.
Preeti Choudhary, CEO and founder of Kaayu Rituals, said the brand aims to bring greater attention to the traditional principles behind Ayurvedic formulations.
She said Ayurveda involves detailed and structured practices, but modern interpretations sometimes simplify its traditional approach. Choudhary added that her healthcare background influenced the way she develops products for everyday self-care.
The brand describes Lung Aayu as part of its broader effort to make traditional formulations relevant to modern lifestyles.
However, herbal wellness products should not replace medical treatment or established measures to reduce exposure to polluted air. People can monitor local air quality, limit strenuous outdoor activity when pollution levels rise and seek medical advice for persistent respiratory symptoms.
With Lung Aayu, Kaayu Rituals is entering the growing conversation around traditional wellness and respiratory health.
