Sri Lanka Tourism brings over 20 travel companies to Kozhikode for a roadshow promoting holiday packages, tourism partnerships and Indian travel
KOZHIKODE, Kerala: The Sri Lanka Tourism Promotion Bureau (SLTPB), in collaboration with the Sri Lanka Deputy High Commission in Chennai, is organising a Travel Trade Roadshow and Networking Evening in Kozhikode on October 26, 2026. The event will bring together more than 20 Sri Lankan travel and tourism companies to promote the island nation as a holiday destination for Indian travellers.
The roadshow will give travel agents, tour operators and other industry professionals in Kerala an opportunity to explore Sri Lanka’s tourism offerings, connect with service providers and develop new business partnerships.
Sri Lanka Tourism Targets Kerala’s Travel Market
The event forms part of Sri Lanka Tourism’s efforts to strengthen its presence in India and expand partnerships with travel businesses in Kerala. The initiative aims to increase awareness of Sri Lanka’s holiday experiences and encourage more Indian travellers to visit the island.
Kozhikode, an important commercial centre in northern Kerala, offers opportunities across family holidays, leisure travel, luxury vacations, destination weddings and Meetings, Incentives, Conferences and Exhibitions (MICE) tourism.
The roadshow will connect Sri Lankan tourism businesses with travel agents and tour operators across Kozhikode and the wider Malabar region.
India Remains Sri Lanka’s Largest Tourist Market
Sri Lanka recorded 2,362,521 international tourist arrivals in 2025, according to the figures provided by the tourism bureau. India led the source markets with 531,511 visitors, accounting for approximately 22.5% of total arrivals.
By October 22, 2026, Sri Lanka had welcomed 482,944 Indian tourists, who represented 26.6% of international arrivals during the year to that date.
These figures highlight India’s importance to Sri Lanka’s tourism industry and the potential for further cooperation with regional travel markets such as Kerala.
More Than 20 Tourism Companies to Participate
The roadshow will feature over 20 Sri Lankan tourism businesses, including hotels, resorts, destination management companies, attractions and other travel service providers.
Participants will meet travel agents, tour operators, MICE planners, corporate travel buyers, media representatives and tourism influencers. The sessions will allow businesses to present their offerings, exchange industry insights and explore commercial opportunities.
Cultural Performances and Networking Sessions Planned
The programme will include business-to-business networking, destination presentations and one-to-one buyer-seller meetings. Organisers have also planned a media networking session, Sri Lankan cultural performances, a dinner reception, lucky draws and giveaways.
These activities aim to encourage direct engagement between Sri Lankan tourism providers and Kerala’s travel industry.
Sri Lanka Promotes Beaches, Wildlife and Luxury Holidays
Sri Lanka offers a range of experiences, including beaches, cultural attractions, wildlife, scenic landscapes, luxury resorts, wellness retreats and adventure tourism.
The tourism bureau aims to promote these offerings to Indian travellers seeking international holidays. Convenient connectivity from India also supports Sri Lanka’s appeal as a destination for leisure and family travel.
Sri Lanka Tourism Roadshow: Date, Time and Venue
The Kozhikode Travel Trade Roadshow and Networking Evening is scheduled for October 26, 2026, from 5 pm onwards at The Raviz Kadavu in Kozhikode, Kerala.
Through the event, Sri Lanka Tourism aims to strengthen business relationships, expand tourism cooperation and encourage more travellers from Kerala to explore the island nation.
