Bihar entrepreneurs and artisans showcase handicrafts, aroma candles and traditional folk art at IITF 2026, seeking new buyers and business opportunities
New Delhi: Entrepreneurs and traditional artists from Bihar are using the India International Trade Fair (IITF) 2026 to showcase their products and explore new business opportunities. The Bihar Pavilion in Hall No. 2 at Bharat Mandapam features handmade crafts, designer aroma candles and traditional folk art.
The Department of Industries, Government of Bihar, has organised the pavilion to connect artisans and entrepreneurs with potential customers, resellers and business partners. It also reflects the fair’s central theme of ‘Vikas & Virasat’ by bringing together Bihar’s cultural traditions and growing entrepreneurial ecosystem.
Among the key participants this year are Krishna Devi, Gagan Gaurav and Kanchan Prakash, who are presenting products and art forms that represent the state’s creativity and craftsmanship.
Krishna Devi Takes Bihar Handicrafts to International Markets
Krishna Devi from the Tulsi Saung Sahita Group has built a livelihood through handicrafts and artistic creations. She developed her skills in painting and decorative work during her 12-year stay in Chennai.
After the lockdown affected employment opportunities, she focused on turning her creative abilities into a business. She joined a Jeevika group in 2016 and received opportunities to participate in exhibitions, including the Saras Mela.
Her products cost between Rs. 35 and Rs. 3.75 lakh. She creates artworks with her husband and has successfully sent products to international markets, including the United States.
Craftage Targets New Buyers at India International Trade Fair
Gagan Gaurav, a Patna-based entrepreneur, established Craftage around four years ago. The brand specialises in designer and aroma candles and aims to expand its customer and reseller network.
At IITF 2026, Gaurav is looking to connect with new resellers and B2B buyers. His previous participation in the fair generated an encouraging business response.
Craftage has already reached major cities across India and international markets. Its candle collection at the exhibition includes products priced from Rs. 25 to Rs. 3,000.
Kanchan Prakash Brings Bajjika Art to a Wider Audience
Artist Kanchan Prakash is using the fair to introduce more people to Bajjika folk art. Originally from Muzaffarpur and currently based in Delhi, she has received a state award and fellowship from the Bajjika Parishad.
She is conducting live demonstrations of ‘Basairi Chitra’, a traditional art form associated with wedding rituals in the Bajjikanchal region.
The art features paintings of plants, trees, animals, birds and auspicious symbols. Artists traditionally create these designs using natural colours and locally available materials. However, changing lifestyles have made it difficult to keep the centuries-old tradition alive.
Bihar Pavilion Connects Traditional Skills with Modern Markets
IITF 2026 offers a valuable opportunity for small businesses, women artisans and traditional artists to promote their work and establish new commercial connections.
The Bihar Pavilion reflects how traditional craftsmanship can create livelihood opportunities while preserving cultural identity. By bringing artisans and entrepreneurs under one roof, the state is giving its local products greater visibility in domestic and international markets.