New Delhi: 11th November 2024
Telugu star Vijay Deverakonda recently turned an accidental slip into a clever promotional move, leveraging a viral moment to boost his clothing brand, RWDY. A video of the Dear Comrade actor stumbling on the stairs while leaving an event at Mumbai’s Mithibai College on November 8 quickly spread across social media. The actor was there to promote his new song Sahiba, but after his unexpected fall, he decided to use the moment as a lighthearted marketing opportunity.
On Sunday, Deverakonda shared an Instagram reel showing the slip, which humorously transitions to him lounging on a carpet with a bright green lollipop, set to soothing guitar music.
Fans loved the creative approach, flooding his post with comments like, “Only you can handle this, Anna 😉😂,” and “Rowdy Mastermind 😂🔥.” Another fan playfully commented, “Slipper shot to trollers 😂❤️,” while others praised his marketing savvy, with one calling him “Promotions ka baap bolthe 🔥👏
Prateeksha Kumari is a journalist and strategic communications professional specialising in digital journalism, political reporting, and public affairs. Her work focuses on grassroots issues, governance, and civic developments, with an emphasis on clarity, accuracy, and narrative-driven reporting.
She holds a Master’s degree in Journalism and Mass Communication from Himachal Pradesh University, Shimla and has qualified the UGC-NET examination, reflecting her academic grounding in media studies and communication research. Her reporting spans politics, public policy, health, education, and socio-economic issues, and she is experienced in bilingual (Hindi and English) content creation tailored to diverse audiences.
Alongside her journalistic work, she brings experience in political communication and public relations, where she has contributed to campaign messaging, media outreach, and narrative building. She has worked on integrated communication strategies across print and digital platforms, combining editorial judgment with audience insight and data-led content approaches.