The ad world loses Piyush Pandey at 70. Creator of unforgettable campaigns, his ideas and stories will remain with India forever.
New Delhi: India has lost one of its most loved creative geniuses. Piyush Pandey, the man who gave us unforgettable ads like Fevicol’s “Fevicol ka jod” and Cadbury’s “Kuch Meetha Ho Jaaye,” passed away in Mumbai at the age of 70. He had been in a coma for a month due to a severe infection.
Known for his big mustache, warm smile, and even bigger imagination, Pandey changed the way India looked at advertising. His ideas weren’t just clever — they touched people’s hearts and made millions smile.
Ads That Made India Smile
Piyush Pandey didn’t just write ads — he told stories that felt real. He used simple Hindi, humor, and emotions instead of fancy English slogans. His ads became part of our daily lives. Here are a few we’ll never forget:
| Campaign | Brand | Why It’s Unforgettable |
|---|---|---|
| “Yeh toh bada toing hai” | Fevicol | Goats and elephants refusing to budge—Fevicol became the ultimate glue in our minds! |
| “Kuch meetha ho jaaye” | Cadbury | A girl in a sari dancing on a cricket field after a sixer—pure joy that made us crave chocolate. |
| “Wherever you go, our network follows” | Vodafone | That cute pug following its owner everywhere? Total network love! |
| “Har ghar kuch kehta hai” | Asian Paints | Homes turned into stories, painted with colors that spoke to us. |
| “Daag acche hain” | Surf Excel | Stains became cool, telling kids it’s okay to get messy and live a little. |
| Family rides & scooter vibes | Bajaj | Made us nostalgic for those trusty scooters carrying our families. |
| Smiles & fruity fun | Colgate & Kissan | Turned toothpaste and jams into everyday happiness we couldn’t resist. |
Pandey also made his mark outside the ad world. In 2014, he wrote the powerful election slogan “Abki Baar Modi Sarkar” for the BJP, which played a key role in Narendra Modi’s rise to power.
And back in the 1980s, he gave India one of its most loved songs — “Mile Sur Mera Tumhara” — a national integration anthem that united the country through music.
Nation Pays Tribute
As the news of his passing spread, tributes poured in from across the country.
▪︎ Ogilvy’s Global CEO Devika Bulchandani called him “the heartbeat of Indian advertising.”
▪︎ Amitabh Bachchan tweeted, “Piyush, your stories glued us together — rest in peace.”
▪︎Prime Minister Narendra Modi described him as “a poet who united India through creativity.”
▪︎Ad filmmaker R. Balki said, “Piyush didn’t sell products; he sold happiness.”
Across agencies, studios, and living rooms, people shared their favorite lines from his ads — proof that his creativity wasn’t just seen, it was felt. Pandey’s passing leaves a void, but his voice will continue to echo through every jingle and story that made India smile.
A Legacy that will never Fade
Though Piyush Pandey is no more, his work will live on — in our laughter, emotions, and memories. With an estimated net worth of ₹19 million, his true wealth was the joy he gave to millions.
Just like Fevicol’s glue, his stories and spirit will stay with us — strong, lasting, and full of heart.
