A simple Instagram interaction ignited a media frenzy, catapulting the actress into the limelight with a surge in followers, brand deals, and social media influence.
6 May 2025, New Delhi
A seemingly innocuous ‘like’ by Indian cricket star Virat Kohli on a fan page photo of actress Avneet Kaur has unexpectedly turned into a career-defining moment for the young actress.
The Times of India
On May 1, fans noticed Kohli’s verified account had liked a bold photo of Avneet Kaur shared by a fan page. The timing was especially devastating, coming only hours after Kohli sent an emotional birthday greeting to his wife, Anushka Sharma. This generated an outpouring of memes, gossip, and internet debates.
Kohli swiftly addressed the situation, clarifying that the ‘like’ was a result of Instagram’s algorithmic suggestions and had no personal intent. He urged fans to avoid unnecessary assumptions.
Despite the clarification, the incident had a profound impact on Avneet Kaur’s career. Within 48 hours, her Instagram followers surged by 1.8 million, increasing from 30 million to 31.8 million. The value of her posts increased by 30%, from ₹2 lakh to ₹2.6 lakh each.
The incident generated so much excitement that Avneet was able to get 12 new brand endorsement partnerships in a variety of industries, including beauty, fashion, and fintech. Industry experts estimate her net worth to have crossed ₹41 crore following the surge in her social media influence.
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Avneet, who began her career as a child artist, has been featured in several TV shows and films. She is set to appear in the upcoming film “Love in Vietnam” and is reportedly in talks for a role in “Mission: Impossible – The Final Reckoning,” alongside Tom Cruise, marking her potential entry into Hollywood.
While the event began as a tiny social media engagement, it has clearly thrust Avneet Kaur to the forefront, demonstrating the unpredictable power of social media in creating careers.
