Wellness event in New Delhi brings healthcare experts together to discuss Ayurveda, sexual health, fertility, vitality and preventive care
New Delhi:Kaayu Rituals marked six months of its journey with a wellness event at Shangri-La Eros New Delhi, bringing healthcare professionals, wellness experts and industry stakeholders together to discuss preventive healthcare, sexual health, fertility, vitality and everyday wellbeing.
Shri Prataprao Ganpatrao Jadhav, Minister of State (Independent Charge), Ministry of Ayush, and Minister of State, Ministry of Health and Family Welfare, also joined the event digitally. He appreciated Kaayu Rituals’ initiative to promote preventive wellness and welcomed the participation of experts from Ayurveda, modern medicine and contemporary wellness.
The six-month milestone also marked the brand’s next phase of expansion. Kaayu Rituals announced plans to expand its wellness portfolio across sexual health, fertility, vitality and lung health. The company said it wants to make preventive wellness a more consistent part of everyday health and self-care.
Kaayu Rituals Highlights Preventive Wellness
Preeti Choudhary, Founder and CEO of Kaayu Rituals, said the company wants people to focus on wellness before health concerns become more serious.
“Six months ago, Kaayu Rituals was an idea; today, it is a growing community built around a simple belief that wellness should begin before we become unwell. Our expansion into sexual health and lung health marks an important new chapter for us, but more importantly, it reflects our intent to bring greater awareness, openness and responsibility to areas of everyday health that are often overlooked,” Choudhary said.
She added that Ayurveda, modern medicine and traditional knowledge can contribute to a broader wellness conversation when healthcare keeps the individual at the centre.
“As we grow, our commitment is to quality, safety, transparency and scientific integrity, because we know that trust is not created through a marketing campaign — it is earned, one product, one conversation and one person at a time,” she added.
From Ayurveda to Modern Wellness
Kaayu Rituals has developed its portfolio around Ayurvedic principles and contemporary wellness needs. The brand currently offers inner wellness supplements, Ayurveda-inspired hair care, skin wellness products and herbal tea infusions.
The event featured a session titled “Kaayu Rituals: Behind the Brand”, which brought together Preeti Choudhary, Puneet Mittal, Chief Sales Officer, and Umesh Arora, Head of R&D, COSMOS.
The speakers discussed the brand’s formulation philosophy, research and development, production processes, quality standards and product development approach.
Sexual Health Becomes Part of Wellness Discussion
The session “Sexual Health in India” brought Dr. Jagriti and Dr. Abishes Saha together to discuss sexual health, fertility, vitality, awareness and preventive care.
The speakers highlighted the need for more open and informed conversations around sexual health. They also discussed the importance of prevention and awareness in areas that people often hesitate to discuss.
Kaayu Rituals said the session reflected its effort to bring overlooked areas of health into broader conversations about everyday wellbeing.
Ayurveda Meets Modern Medicine
The second panel, “Ayurveda, Modern Medicine & Today’s Lifestyle”, featured Dr. Tanu and Dr. Akshara Arora.
The panel explored how Ayurvedic concepts such as balance, routine and prevention can fit into contemporary lifestyles. It also discussed the role of modern medicine and evidence-based healthcare in addressing present-day health needs.
Kaayu Rituals Expands Wellness Portfolio
Kaayu Rituals plans to expand its portfolio across sexual health, fertility, vitality and lung health as it enters its next phase.
The company also plans to explore additional areas including women’s wellness, sexual health and mental health. It said it will focus on awareness, dignity, responsible product development, quality and research while entering these categories.
Building Preventive Wellness Into Everyday Life
Kaayu Rituals said its six-month milestone represents the beginning of its next phase of growth.
The company aims to encourage people to view wellness as an everyday practice rather than something they consider only after developing a health concern. It plans to combine Ayurvedic knowledge, contemporary research, quality standards and responsible wellness practices as it expands its portfolio.
