Harry Styles Enters the Pleasure Game: ‘Pleasing’ Launches Chic Vibrator and Elegant Lube

From nail polish to pleasure — Harry’s brand dives into self-love with elegance, education, and empowerment

30 July 2025, New Delhi

Global pop icon Harry Styles is once again redefining the boundaries of mainstream culture — this time through his lifestyle and beauty brand Pleasing, which has officially stepped into the world of sexual wellness. The move marks a striking new chapter for the brand, blending pleasure, purpose, and premium design in a way that feels both rebellious and refined.

From Beauty to Boldness

Founded in November 2021, Pleasing began as a gender-neutral beauty and apparel brand, offering nail polishes and skincare rooted in fluid fashion and self-expression. Now, nearly four years later, the brand has taken a confident leap into a more intimate category — sexual wellness — with the launch of a new product line titled “Pleasing Yourself.”

Introducing the New Intimate Essentials

The freshly launched line features two flagship products:

The Pleasing Double-Sided Vibrator , priced at around $68, is designed for both internal and external use. Co-developed with prominent sex educator Zoe Ligon, the device features two independently controlled motors and a soft, ergonomic silhouette that embodies inclusivity and function.

The second product, Pleasing Lube , is a $25 silicone-based lubricant that meets FDA compliance standards. It’s ideal for use with toys or partners and comes packaged in the brand’s signature clean, elegant style.

A Message of Pleasure Without Shame

The campaign’s tagline, “Please Yourself Like You Mean It,” reflects the emotional and progressive tone that Pleasing has come to represent. Rather than shock value, the messaging emphasizes self-pleasure as an act of joy, self-care, and emotional connection. The launch aims to destigmatize intimacy and bring it into everyday conversations — with grace, beauty, and accessibility.

Partnering for Purpose: Planned Parenthood Joins In

True to its mission-driven approach, Pleasing has also announced a partnership with Planned Parenthood Federation of America. This collaboration includes:

~Informative videos about sex and intimacy
~Educational inserts within product packaging
~Free condom distribution
~Financial support for reproductive and sexual health programs

Also Read: Pull-Outs, Periods & Pleasure: What You Think You Know About Sex Is Mostly Wrong

The expansion puts Pleasing in the growing club of celebrity-backed sexual wellness ventures. Stars like Gwyneth Paltrow (Goop), Christina Aguilera (Playground), and Dakota Johnson (Maude) have all launched intimate products in recent years. But Styles brings something uniquely his own — a carefully curated blend of fashion-forward aesthetics, gender inclusivity, and emotional storytelling.

Fans Are Here for It

Reaction across social media has been overwhelmingly positive. Fans and wellness advocates alike have praised the line for its thoughtful presentation, inclusive messaging, and courage to address a category often wrapped in taboo. Comments on X and Instagram range from “Iconic move by Harry” to “Finally! Sex toys with style and purpose.”

Sources from within Pleasing hint that this is not a one-time release, but the first step in a larger commitment to the sexual wellness space.

Also Read: The Real Science Behind Common Menstruation Myths: Know Here!