Experts Discuss AI’s Influence on Hiring, Journalism, and the Future of Media Professionals
Noida, DME Media School, in collaboration with its Training and Placement Cell, organized the MediaConnect HR Conclave 2025, centered around the theme “Hiring Landscape in the Age of AI.” The event gathered HR experts, media professionals, and students to explore the evolving role of artificial intelligence in media hiring, content creation, and industry dynamics.
Opening Remarks and Key Themes
Ms. Garima Jain, Co-Convenor of MediaConnect, commenced the event by welcoming the distinguished panelists. In her opening address, Dr. Parul Mehra, Head of DME Media School, highlighted the institution’s commitment to blending technical expertise with ethical values. She emphasized that while AI is transforming the hiring process, the role of human judgment and industry ethics remains paramount.
The discussion revolved around AI’s integration into various media functions, particularly recruitment, journalism, and public relations. Experts noted that while AI enhances efficiency, it should be seen as a complement to human expertise rather than a replacement.
AI in Hiring: Efficiency vs. Ethical Concerns
Ms. Shweta Singh, Senior HR Manager at PTI, provided industry insights, revealing that 64% of companies now use AI-driven recruitment tools. However, she also pointed out concerns, with 24% of organizations fearing AI may contribute to job displacement. Stressing ethical implications, she warned that AI-generated journalism lacks credibility, reinforcing the need for authentic reporting.
Adapting to AI: Skills and Career Growth
Engaging in an interactive session, students sought career guidance from industry leaders. Mr. Manoj Tibrewal Akash, Founder & Editor-in-Chief of Dynamite News, advised students to specialize in one area while developing interdisciplinary skills. He highlighted that AI is a valuable tool, but human behavioral skills, adaptability, and critical thinking are even more crucial.
Ms. Aditi Malhotra, Senior HR Manager at Fever FM, shared how the organization has expanded beyond traditional radio to podcasts, digital platforms, and YouTube. She stressed the need for media professionals to be versatile—capable of creating, editing, and packaging content independently.
Similarly, Mr. Manoj Kumar Sharma, Managing Director of PR Guru, emphasized originality, SEO proficiency, and strong writing skills in public relations. He cautioned against over-reliance on AI, noting that human creativity remains irreplaceable.
Conclusion: Preparing for the AI-Driven Future
The session concluded with a lively Q&A, where students received practical advice on technical skills, communication, and networking. Ms. Garima Jain, in her closing remarks, underlined the importance of discipline, punctuality, and continuous learning.
The event ended with a vote of thanks by Mr. Vishal Sahai, Convenor of the Placement Cell, who expressed gratitude to the panelists and attendees for their insights and contributions.
