Miss Universe Buenos Aires 2024 Competes in Miss Universe Argentina Final on May 25, 2024

New Delhi, 27 May 2024

Alejandra Rodriguez, a 60-year-old Argentine beauty, captured hearts globally as she clinched the coveted Miss Buenos Aires title in April, making history as the first sexagenarian to triumph in a Miss Universe franchise contest. While her bid for the Miss Argentina crown fell short, Rodriguez’s victory in the “best face” category reverberates as a significant milestone in redefining beauty standards.

Rodriguez’s remarkable journey symbolizes a profound shift in societal perceptions, fueled by the Miss Universe organization’s decision to abolish age restrictions. Until 2023, contestants were bound by an age limit of 18 to 28 years. However, the removal of this barrier in 2024 reflects the franchise’s dedication to embracing diversity and inclusivity.

This transformative change extends beyond age, as the pageant also broke new ground by allowing the participation of married or divorced women, as well as those who have given birth or are pregnant. These progressive reforms mark a pivotal moment in the more than 70-year history of the Miss Universe franchise.

The winner of the Miss Argentina title, Magalí Benejam, aged 29, exemplifies the diverse spectrum of contestants now welcomed by the Miss Universe organization, reflecting its commitment to embracing women of all backgrounds.